bunny cafe sf
Soon to open near Ghirardelli Square in San Francisco, the vegetarian cafe aims to carry on the legacy of Alex the Great, the owners’ Flemish Giant who served his San Francisco community & beyond as a therapy bunny, philanthropist, and community builder.
Their Story
Kei & Josh aim to honor and continue the selfless work of Alex through this cafe by saving & fostering rabbits from kill shelters, raising and donating proceeds to foundations dedicated to rabbit rescue & care, and bringing together the community through this comforting safe haven.
The vegetarian cafe will serve Korean ramen, pastries, and drinks while offering visitors the opportunity to socialize and mingle amongst adoptable bunnies.
Brand Attributes
Calm
Offering a comfortable haven for adoptable bunnies and visitors alike.
Fun
A place for visitors near and far to enjoy, socialize, and mingle
Community-oriented
Continuing Alex’s work of bringing the community together and raising awareness & funding for philanthropic efforts
Soft/Light
Evoking a sense of lightness and serenity
The skewed, yet optically balanced, logomark visually conceptualizes a ‘delicate balance’. Inspired by the North Star, the symbol evokes trustworthiness and loyalty as it’s comprised of four arrows that converge at the center—this symbolizes unity, compromise, and working toward the common goal of corporate sustainability. Variation in line widths add another degree of dimensionality, symbolic of the cross-dimensional nature of consulting with multileveled corporations.
The Logo Story
The primary brand color obsidian blue evokes trust and loyalty while softer shades of blue offer a sense of calm—all of which were determined as key attributes of the brand. A light to dark gradient visually illuminates the emblem, offering a feeling of brightness and light, bringing through the brand attribute of insightful.
